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Developing a Mission Statement

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By Tom Davidson

One of the most important exercises you can perform with your team is to clarify it’s mission, its reason for being. As organizations grow and change, it is essential that team members remain clear about their purpose as a group. The most important part of this exercise is not the output but the process. The conversation that takes place to create the mission statement can, in itself, mobilize people in the same direction. With a clear and common understanding of mission, people will make hundreds of independent decisions that support the team and avoid working at cross purposes.

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