Season 1 | People You Should Know in Forestry and Natural Resources | Episode 17

#99 | The power of social media in forestry and natural resources

February 18, 2019 | Candra Burns

Candra Burns is the voice for introverted scientists everywhere and the owner of Talking Forests. She is a natural resource professional and unique resource for anyone in the field who wants to build their social media chops. On today’s episode, Candra talks about the importance of social media, the benefits of each social media platform, and how to find the time for it all! Listen now and share Candra’s message with others today!

Key Takeaways:

[1:05] A message from Leadership Nature.

[1:40] A quick intro about Candra’s background.

[3:40] How did Candra first get started in natural resources?

[10:20] During every school lesson, Candra would learn about a new subject, but it was just the tip of the iceberg.

[14:35] What were Candra’s first few jobs like?

[20:00] Candra explains what her business, Talking Forests, is all about.

[23:40] What do foresters and natural resource professionals think about social media?

[25:40] How do the latest generations use social media?

[27:45] How are foresters missing opportunities by not engaging with their audiences online?

[30:45] What results has Candra seen so far?

[33:50] What are some of the pros and cons of each social media platform?

[41:00] If you don’t know how to use Facebook or Instagram, that’s okay, but if you’re not using LinkedIn, you’re really missing out.

[47:00] Candra explains the power of hashtags.

[50:30] How much time does all this social media stuff take?!

Mentioned in This Episode:


Free Audit Offer – Candra on LinkedIn

Email: Candra@Talkingforests.com



Leadership Nature is a proud supporter of #forestproud, a diverse community of forest stewards.