Season 2 | Women in Forestry | Episode 12

#28 | You have to be the person you want your group to be

June 7, 2017 | Fran Cafferata

Fran Cafferata Coe is a Certified Wildlife Biologist, and she owns her own wildlife consulting business where she has over 15 years’ experience in environmental consulting. Not only does she help landowners by bringing forestry and wildlife solutions together, but she is well known for helping wildlife and forestry professionals communicate and discuss common goals. In this episode, Fran discusses how she got into consulting and champions the value of joining professional associations. She offers advice for women and young professionals who wish to advance their forestry careers better and faster. For example, she says, “If you want your voice heard, then you need to speak up and take ownership!”

Key Takeaways:

[3:30] When did Fran become interested in forestry?

[5:45] Wildlife and good forest management are symbiotic professions.

[8:20] What’s getting the attention of young foresters? Why are they joining the field?

[10:35] The Emerald Chapter of the Society of American Foresters out of Eugene, Oregon, are now meeting at a brewery to attract young professionals.

[13:00] What was Fran’s first field job?

[14:05] What advice does Fran have for those who want to get into environmental consulting?

[16:00] As a consultant, you sometimes just don’t know how much work you’ll have next season, but it has many upsides as well.

[20:25] What are some of the benefits of being apart of a professional association?

[26:45] How can professionals make forestry more welcoming to newcomers?

[29:25] What has Fran learned about leadership, after being in the profession and volunteering for so many roles over the years?

[33:25] Remember, we’re more powerful when we work together!

[38:45] Fran doesn’t believe that men who tend to dominate meetings is intentional. So, if you want to be heard in meetings, then do as she does. Speak up and take ownership!

[43:55] Tom’s Leadership Tip of the Week

Mentioned in This Episode:






Alanna: The First Adventure by Tamora Pierce



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